Beyond simply listing products, your store has a set of tools designed to increase sales, ways to discount, to add an extra item at the moment of purchase, and to make a special one-off offer to brand-new customers. This guide covers all of them, plus the consent checkbox you may legally need at checkout. Use them thoughtfully: each one is most effective when it feels helpful to the customer rather than pushy.
Two ways to discount
There are two separate discounting tools, and it helps to know which does what.
Sale prices on a product
The simplest discount is a sale price set directly on a product. On the product itself you enter a sale price alongside the normal price, and the store then shows the original price struck through with the new lower price beside it, marking the product as on sale everywhere it appears. Use this for straightforward markdowns - a launch discount, a seasonal sale, or a permanently reduced price, where you want the saving visible to everyone without them needing a code.
Coupon codes
A coupon is a code the customer types in at checkout to get a discount. You create coupons in the admin, and each one gives you fine control. You choose whether the discount is a percentage (enter 10 for 10% off) or a fixed amount (enter 5.00 for £5 off). You can switch a coupon on or off, set a valid-from and valid-to date so it only works during a window, cap the total number of times it can be used with a usage limit, and require a minimum order value before it applies. The store tracks how many times each code has been used, and the discount can never exceed the cart total.
Use coupons when you want a targeted offer rather than a public price cut like a code for your newsletter subscribers, a discount for a particular campaign, or a time-limited promotion. At checkout the customer enters the code, the store checks it is valid (active, in date, under its usage limit, and meeting any minimum), and applies the saving to their total. They can remove it and try another if they wish.
Order bumps
An order bump is a small add-on offer shown at checkout. A tick-box that lets the customer add another product to their order in one click, right as they are paying. Because the customer is already committed to buying, a well-chosen bump is one of the easiest ways to increase the value of an order.
You set up order bumps in the admin. Each bump points to a bump product, the item being offered, and you write a short headline and a line of description to pitch it. You can make a bump appear only when a particular trigger product is in the cart (perfect for a natural companion item "buy the planner, add the sticker pack"), or leave the trigger blank to show the bump on every checkout. The store will not offer a bump for something already in the cart, so customers never see a pointless add. Keep the offer genuinely relevant and low-priced relative to the main purchase, and it will feel like a helpful suggestion rather than a hard sell.
The one-time offer
The one-time offer is a tripwire: a single special offer shown to a brand-new customer once, on their first login after verifying their email, in place of their dashboard. The idea is well established in selling, someone who has just joined is at their most engaged, and a single, time-sensitive offer at that moment converts far better than the same offer shown later. Because it is gated to appear only once per person and never to staff or to someone who already owns the product, it stays special.
Setting it up
You configure the one-time offer in the admin. Switch it on, then choose the product to offer. It must be published, active, and have a downloadable file. You can set a special offer price just for the tripwire (leave it blank to use the product's normal price), which is usually lower than the regular price to make saying yes easy. Then write the headline, optional sub-headline, and body pitch, set the wording on the accept and decline buttons, and optionally add an image.
The countdown timer
You can switch on a countdown timer and set its length in minutes. The timer adds visual urgency to encourage a decision, though it is a presentational nudge rather than a hard cut-off. Use it to reinforce that this is a genuine one-time chance.
How the customer experiences it
When an eligible new customer logs in for the first time, they see your offer page instead of the dashboard. If they accept, they pay there and then using the same secure card form as a normal checkout, and the product is added to their account. If they decline, they simply continue to their dashboard. Either way they will never be shown the offer again. You can preview the offer page yourself as an admin without using up your own one-time view.
Digital withdrawal consent
If you sell to customers in the UK, the EU, or the wider EEA, consumer law gives buyers a statutory right to withdraw from a purchase, but that right can be waived for digital content once the customer agrees that access begins immediately. To handle this, your store has a digital withdrawal consent option.
When you enable it in your shop settings, a required consent checkbox appears at checkout, and the customer must tick it to confirm they consent to immediate access and understand they may lose their withdrawal right once the download begins. A sensible default wording is provided, and you can edit it to match your own legal text. Turn this on if you sell into the UK or EU/EEA; if you are unsure whether it applies to you, this is a point to check with a professional, because the requirement depends on where your customers are and what you sell.
This consent checkbox is a compliance feature, not legal advice. The wording provided is a starting point so make sure your policies and checkout reflect the law where you and your customers are based, and seek qualified advice if you are uncertain.