Run your whole business from a system you own, with AI doing the setup work while you follow along.
Djangify Self-Hosted is the complete eCommerce builder for selling digital products from your own website. It includes the ability to run as an AI-assisted digital business. Your shop, checkout, downloads, blog, customer accounts, interactive tools and AI assistants live in one place, on your own server, under your own name.
You pay once. Nobody takes a cut of your sales. And you can use AI to help you set up and manage the technical side, following the included guides step by step.
£197 one time. One license for your business. 14-day it-works guarantee.
Complete source code · AI tools and a Claude connection built in · 12 months of updates · Every sale goes straight to your own Stripe account
Stop Giving a Platform a Cut of Every Sale
On Gumroad, Payhip, Etsy or Kajabi, the fee grows as your sales grow. One course creator on Reddit summed it up: her monthly subscription cost more than her course was making.
If you went the WordPress route to avoid that, you've met the other cost. A plugin updates, your checkout stops working, and your weekend turns into a repair job. Store owners who have left WooCommerce say the maintenance ends up becoming part of the business.
Djangify sits between those two. You own everything, and you aren't the one holding it together.
Why I built it
I built two digital product websites and got tired of rebuilding the same pieces for each one: checkout, secure downloads, customer logins, a blog, SEO. So I built one system that does all of it and moved my own businesses onto it. djangify.com, the site you're reading now, runs on it.
Since then, when something needs doing on either of my stores, I ask AI to do it and follow the steps, then review the result. Djangify is designed to be run that way, by one person with AI beside them.
What You Own
- Your sales: Every sale lands in your own Stripe account. Djangify takes no commission.
- Your customers: Your customers, orders and data live on your own server.
- Your shop: Your customers buy directly from your own website, under your own brand.
- Your AI: Use AI to help run, maintain and extend your business.
- Your software: You own the complete source code and can customise it or add your own features.
AI Is Built Into Djangify
AI that helps you run the business
- Connect your shop to Claude. Ask Claude to add a product, write a blog post, fix your SEO or audit your site, and it does the work in your shop. You approve what it changes.
- Shop Setup. Fill in one form with your branding, homepage, shop display and pages, and Claude builds the shop from it.
- The Djangify Assistant. Ask "what should I fix on my shop?" or "how do I get my next sale?" and get answers based on your own live site data.
- Writers for the jobs you put off. Product descriptions, blog posts, post summaries and FAQs. Everything arrives as a draft, and nothing publishes without you.
- Site Audit. A check of your products, pages, blog and SEO, including which products AI search tools can't understand yet.
AI that looks after your customers
- Expert Twin. A public "ask me" page where visitors chat with an AI trained on your own material (your PDFs, blog posts and products) before they buy. It links to your real pages, offers your call to action, such as booking a call, and can collect email addresses. Self-hosted only.
- Product Coach. Attach an AI coach to any product, course or workbook. Buyers ask questions and get answers from what you taught them, with a message limit and access period you set.
- AI Support Desk. Logged-in customers get instant answers based on what they actually bought. When it can't help with confidence, it passes the question to your normal support inbox. Self-hosted only.
AI that helps you build
You get the complete source code, and the documentation is written to be handed to an AI assistant. Setup, customization, connecting Claude and every other job has a guide you upload to Claude or ChatGPT, and it walks you through one step at a time. There's also a Claude Code skill that reads your files and runs the setup steps with you.
Every AI feature runs on your own key (Claude, ChatGPT or Gemini). You pay the provider directly, Djangify never adds a markup, and nothing runs until you switch it on.
Everything else that's included
Sell anything digital. PDFs, guides, templates, audio, video, courses, services and events. Unlimited products. Secure, encrypted download links with download limits and automatic delivery. Stripe checkout in the currency you choose, guest checkout, and free products that check out at a real £0.
Earn more from each customer, with no plugins to buy. Coupons with expiry dates and usage limits, order bumps at checkout, a one-time welcome offer on a new customer's first login, and email sign-up at checkout that connects to Mailchimp or Kit.
Interactive tools, as many as you want. Upload calculators, quizzes and mini-apps (the kind AI builds in minutes) and publish them as free lead magnets or paid products. Visitors can save their results to their own dashboard. Self-hosted has no limit on free tools.
Your content and your shop on one site. A full blog with video and podcast embeds, topic cluster pages for SEO, a page builder made of ready-made blocks, policy and documentation pages, member-only resources and a site-wide announcement bar.
Your look, without a designer. Five themes (Classic, Editorial, Minimal, Spotlight and Manuscript), plus your own colors, fonts and button styles from a settings screen. Your shop also installs like an app on a phone.
Get found by search engines and AI search. Structured data, social sharing cards, author credibility (EEAT) details, sitemaps, an llms.txt file for AI tools, and a product knowledge and FAQ layer written for ChatGPT, Claude and Perplexity to read.
Stay in control. Every order in one place, a customer support inbox, one-click CSV exports, a full-site backup whenever you want it, and your Stripe and email keys encrypted in the database.
What You Get With Self-Hosted
Managed hosting runs the same platform for you. Self-hosted adds:
- Unlimited free hosted tools (managed hosting allows 7)
- The Expert Twin, your public AI assistant
- The AI Support Desk for your customers
- Customers saving their tool results to their dashboard
- The full source code, so you can build your own features
What's Included
✓ The complete Djangify source code
✓ Your Documentation folder: quick start, install guide, the Deploy With AI guide, a Claude Code deploy skill, Stripe, email, backups, customization, Connect to Claude, Expert Twin and AI Support Desk guides
✓ The self-hosted quick start PDF
✓ Your license
✓ Updates for 12 months (see below)
✓ A 14-day it-works guarantee
Your license, in plain English
- One business, one live website. Private copies for the same business, on your computer or as a test site, are fine.
- Change anything. Build on it with AI or with a developer you hire.
- Keep it to yourself. Don't resell, share or publish the code, or run it for clients unless they have their own license.
- Updates for 12 months or until you've used your 5 downloads, whichever comes first. Download once, keep a copy of the zip somewhere safe, and save your other downloads for the emails telling you an update is ready.
- Your version keeps working forever. No forced upgrades and no subscription.
Read the full license before you buy.
What you'll need
- A small server (VPS) from a host such as Hetzner, DigitalOcean or Linode. The smallest plans cost a few pounds a month.
- A domain name.
- A Stripe account, which is free to open.
- An AI assistant. A free Claude or ChatGPT account is enough to follow the setup guide. A paid plan makes the long setup session smoother, and Claude Code (on a Claude Pro plan) can run the steps with you.
You don't need to be a developer. You do need to be comfortable following step-by-step instructions and using an AI assistant to help with the setup.
What it adds up to
If you sell £500 a month through a platform that takes 10%, that's £600 a year leaving your business, and the figure rises every time your sales do. Djangify Self-Hosted is £197 once, plus a few pounds a month for your server.
Want your own number? Try the platform fee calculator.
Who this is for
This is for you if you already have something digital to sell and want your own shop, your own customer data and control over the software your business runs on.
You might sell digital products, courses, coaching, services, tools, artwork, books, software or other digital work.
It is not for you if you sell physical products, want a marketplace with many sellers, or want someone else to manage the technical side for you. For that last one, Managed Hosting is the better fit.
See it working before you buy
You're looking at it. djangify.com runs on this system: browse the shop, read the blog, try the free tools.
There's also a full working demo where you can "buy" dummy products and walk through the whole customer experience: demo.djangify.com
14-day it-works guarantee
If you follow the documentation and Djangify doesn't install and run as it describes, email djangify@djangify.com within 14 days of purchase with your order number and what happened, and you get a full refund.
Please try the live demo and read the license first. The guarantee covers the software not working as documented. It doesn't cover a change of mind, or problems with things outside Djangify such as your hosting provider, domain name or Stripe account. A refund ends your license, and you agree to delete all copies of the software. If your file is corrupted or incomplete, you'll be sent a replacement.
Own Your Digital Business
One payment. Your code, your customers, your Stripe account, and AI to help you run all of it.
Djangify Self-Hosted: £197 one time, with a 14-day it-works guarantee.
Questions & Answers
What is an AI-assisted business system?
It's a business system designed to be run by one person with AI beside them. Djangify has AI built in at three levels: AI that helps you run the shop (a Claude connection, the Djangify Assistant, writers and a site audit), AI that looks after your customers (the Expert Twin, Product Coach and AI Support Desk), and AI that helps you build (setup and customization guides written to hand to Claude or ChatGPT).
Who Is This For?
This is for you if you already have something digital to sell and want your own shop, your own customer data and control over the software your business runs on.
You might sell digital products, courses, coaching, services, tools, artwork, books, software or other digital work.
It is not for you if you sell physical products, want a marketplace with many sellers, or want someone else to manage the technical side for you. For that last one, Managed Hosting is the better fit.
Do I need to know how to code or manage a server?
No. If you can ask AI to do something and follow the steps it gives you, you can run this. The included Deploy With AI guide turns Claude or ChatGPT into a patient setup assistant that explains each step and waits for you before moving on, and there's a Claude Code skill that runs the steps with you. You approve each step; AI does the rest.
What does it cost to run each month?
The software is £197 once. After that you pay for a small server (the smallest plans cost a few pounds a month), your domain name, Stripe's standard processing fees, and any AI usage on your own key. Djangify takes no commission on your sales.
What updates do I get?
Updates are included for 12 months from purchase or until you've used your 5 downloads, whichever comes first. Every download counts, so download once to install, keep a copy of the zip somewhere safe, and save your other downloads for when you're emailed about an update. Your version keeps working after that, with no forced upgrades.
Can I add my own features?
Yes. You get the complete source code and can change anything. For example, a coach who wants a booking calendar can describe it to Claude and build it into their own copy of Djangify, or hire a developer to do it.
Can I use one license for client websites?
No. One license covers one business and one live website. Each client or additional business needs its own license. Agencies and freelancers can email djangify@djangify.com.
How is this different from managed hosting?
Managed hosting runs the platform for you for a monthly fee and you never touch a server. Self-hosted is a one-time purchase you run on your own server, and it adds unlimited free hosted tools, the Expert Twin, the AI Support Desk, saved tool results in customer dashboards, and the full source code.
Can I see it before I buy?
Yes. Djangify.com runs on the same system, and you can also explore the full working demo to experience the customer journey, test the shop, make a test purchase and explore the features. Go to https://demo.djangify.com
Is there a guarantee?
Yes, a 14-day it-works guarantee. If you follow the documentation and Djangify doesn't install and run as it describes, email djangify@djangify.com within 14 days of purchase with your order number and what happened, and you get a full refund. It doesn't cover a change of mind, or problems with your own hosting provider, domain or Stripe account, so please try the demo and read the license first.
