Your store's whole visual style is controlled from one place in your site settings, and every change applies immediately — there is nothing to rebuild and no waiting. You choose an overall theme, then fine-tune the colours, fonts, and button shape on top of it. This guide walks through each.
What a theme changes
A theme is the overall design personality of your store. It mainly shapes how your blog and shop look — the layout of your post lists, product grids, cards, and spacing. It can also influence how your homepage looks, since some homepage elements pick up the theme's styling, so after switching it is always worth viewing your homepage, blog, and shop together to see the full effect. Switching theme never deletes any of your content; it only restyles what is already there, so you can try each one and change your mind freely.
The themes available
You have four themes to choose from. Try each and see which suits your brand — the switch is instant and reversible.
Classic
Classic is the original store design: a confident dark navy with a card-based grid. It is the default look and a safe, professional all-rounder that suits almost any kind of store.
Editorial
Editorial brings warm tones and serif headings for a magazine-style feel. It suits writers, creators, and content-led stores where the reading experience and a softer, more premium mood matter.
Minimal
Minimal is black and white, clean, and list-based — a Substack-style look that strips everything back to the content. It suits stores that want to feel modern, calm, and uncluttered.
Spotlight
Spotlight puts your featured products front and centre over an otherwise clean, minimal feed. It suits stores with a few hero products they want to showcase rather than a large catalogue.
Colours
Beneath the theme, you control your own colour scheme using simple colour pickers. You can set your primary (main brand) colour, a secondary colour, an accent for highlights, your link and link-hover colours, and the light background colour used behind your pages and sections. These colours flow through your whole site, so a small change here updates buttons, links, and accents everywhere at once. Pick a primary that matches your brand and a background that keeps text easy to read.
Fonts and buttons
You can also choose the typography and button shape. Pick a body font for your main text and, if you like, a separate heading font for a bit of contrast — leave the heading set to "same as body" if you prefer one consistent typeface. Non-system fonts are loaded automatically, so anything in the list just works. Finally, choose your button style: sharp square corners, a subtle edge, fully rounded, or a pill shape. Together these small choices give your store its own character without touching a line of code.
Try, look, adjust
The best approach is hands-on: pick a theme, set your colours and fonts, then open your homepage, your blog, and your shop and see how they feel together. Because every change is instant and nothing is lost, you can experiment until it looks right.